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Tiktok censors the campaign to promote Intruders, a horrific reboot

Natasha Kumar By Natasha Kumar May13,2024

It's not easy to stand out when you're a horror film among many others. The studios compete in imagination to excite curiosity. attract the public by launching creative promotional campaigns, such as during this orchestrated event. by Netflix among store customers for The Curse of Bridge Hollow. But some do not pass the terms of use of social networks, like this was the case for The Intruders, which was worth the Lionsgate page to be closed by TikTok.

Tiktok censors the campaign to promote Intruders, a horrific reboot

TikTok closes the Lionsgate page after this live streaming under tension

After The Strangers in 2008 andStrangers: Prey at NightIn 2018, the franchise, supposedly based on a true story, will return for a third installment entitled The Intruderson May 15.The film will also serve as the first chapter of a new trilogy,unfolding in the continuity of the of the first two feature films. The pitch? A young couple crosses the country to start a new life together in the Pacific Northwest. Along the way, their car breaks down and they are forced to spend the night in a remote AirBnb house in Oregon. Throughout the night, they are terrorized by three masked strangers. The goal of this reboot? Conquer a new generation of spectators, younger, in particular thanks to the presence of Madelaine Petsch, the star ofRiverdale. To promote the film, Lionsgate had the idea of ​​a terrifying livestream… Quickly banned on TikTok!

Around 11:30 p.m. on Tuesday, May 7, the official Lionsgate livestream went live. té closed, the social network having alerted on violations of “dangerous activities and challenges”.According to our colleagues at People, Internet users have denounced the attack. creepy content in the comments section (with messages like “Stop, I don't like ça“). The footage showed a masked person holding a sign referring to a famous line fromThe Strangers, “Is Tamara there?”. The video was released. removed, replaced with an alert from TikTok:

We do not allow dangerous activities and challenges to be shown or promoted. This includes challenges, games, tricks, inappropriate use of dangerous tools, consumption of substances harmful to health, or similar activities that can result in significant physical harm.

And you, what do you think of this censorship of TikTok?

Natasha Kumar

By Natasha Kumar

Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my 1-800-268-7116

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