The head of the social network Instagram said that social networks need more context through AI

Adam Mosseri has urged users to distrust images due to the proliferation of AI content. Meta plans to improve labeling of AI-generated content and provide more context about sources.

Instagram CEO Adam Mosseri has said that users should not trust the images they see online because AI is “clearly producing” content that can easily be mistaken for reality. Because of this, he indicated that users should consider the source and social platforms should help with this, writes UNN with reference to The Verge.

Details

“Our role as internet platforms is to label AI-generated content as best we can,” Mosseri wrote in a series of posts on Threads, while acknowledging that “some content” will be missed by these labels. Because of this, platforms “also need to provide context about who is sharing” so that users can decide how much to trust their content.

It is noted that Meta's platforms currently do not offer much of the context that Mosseri wrote about, although the company recently hinted at major changes to its content policies.

What Mosseri describes, it is noted, sounds closer to user-led moderation, such as Community Notes on X and YouTube or Bluesky's moderation filters. Whether Meta plans to introduce something similar is reportedly unknown.