Netflix service tests a new search engine based on artificial intelligence

< IMG SRC = "/Uploads/Blogs/50/45/IB-FRMN5HJGV_507009DD.jpg" Alt = "Netflix tests a new search engine based on artificial intelligence"/> ~ ~ ~ ~ < p > Netflix is ​​introducing a new search technology for its subscribers based on artificial intelligence. This tool helps users find series and movies, including mood or personal preferences.

< P > About it writes Bloomberg.

< p >< Em > & ldquo; some clients in Australia and New Zealand can already use a tool that is only available on iOS devices. According to Netflix, the test will soon spread to several markets, including the US & Rdquo; , – reports the edition.

~ ~ ~ > < P > Search with the help of AI aims to give users the opportunity to put requests that go beyond the traditional search, giving a more flexible and personalized interface.

~ ~ < P > Media Service has long used artificial intelligence and machine learning for specific purposes, such as his algorithm of recommendations, which pushes headings based on the history of client views

~ < P > The company actively explores the ways of deeper use of the AI ​​- both in internal processes and in the field of content production.

< P > Netflix Executive Director Ted Sarandos stated that AI would help improve movie production but will not replace creative staff, including screenwriters and actors.

~ ~ > 62 > 62 > < p > Despite technological progress, Netflix management is carefully attributed to possible criticism. Hollywood is increasing concern about the potential reduction of jobs through the introduction of AI.

< p > usually Netflix introduces new features automatically, but this time the subscribers have to agree on their own testing.