Marvel, Star Wars… studios react strongly to toxic fans

Toxic fans have become a real problem, in the film industry in general and in Hollywood in particular. This movement, which has developed thanks to the Internet and social networks, affects especially very popular fictional universes, such as the MCU, Star Wars,Disney, The Lord of the Rings, Game of Thrones… The authors regularly denounce this unacceptable behavior viabig rants (hello George R.R. Martin), but without results. So the studios decided to act.

studios will take this drastic measure against toxic fans

On Hitek, we regularly talk to you about toxic fans, people “without limits”, whose negative impact,or even destructive on the victims of their unhealthy adoration. Under the cover of love for a fictional universe or an actor, they attack competing actors, writers who, according to them, betrayed the original material, or “woke” castings of characters who were not… Their aggression, physical or verbal, is regularly talked about: Zack Snyder denounced it in 2021 concerning his Justice League, the interpreter of Titania in She Hulk paid the price in 2022, and the president of Lucasfilm deplores it concerning the women of Star Wars.As you can see, the problem is not new, and it is not going away. Particularly affected by toxic fans, the big studios have taken drastic measures.

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According to our colleagues at Variety, when a character risks suffering the Wrath of toxic fans, studios now take in charge, with the actor's permission, of all of his social media accounts. Indeed, Instagram and Twitter are privileged channels for Internet users' hatred, who pour out hundreds and thousands of insulting messages to the stars they hate. To go further, when things really go wrong (such as threats of violence), security companies are hired to delete all Internet-related information in order to protect them against doxxing (publication of personal data without consent).
Some studios hire “detectives” to talk to fan communities on forums and conduct studies on the criteria that are likely to trigger their hatred. In which case, some films and series are modified.