Lamborghini plans to release its first electric car: the company has high hopes for it

Lamborghini plans to release its first electric car/wirestock

Lamborghini plans to release its first electric car in 2028. The Lanzador concept, shown at the Pebble Beach show in 2023, suggests that it will not be a sports car, but an iconic SUV with a 2+2 wheel formula, which will have the appearance of a grand tourer.

CEO Stefan Winkelmann predicts the electric car will sell as well as the company's flagship supercar, despite declining public interest in battery-powered cars. Speaking to Motor1 during the presentation of the Urus SE at the Nardò Technical Center in Italy, Winkelmann spoke about the expected volumes of the Lamborghini line after the launch of the electric car.

Revuelto is in the smallest segment, its volumes will always be the smallest, he said in an interview with Motor1. – And then we see the Temerario and the [electric] GT car more or less on the same level. And the Urus will always be a big seller.

The Temerario, launched earlier this year, is Lamborghini's new entry-level supercar, succeeding the hugely successful Huracán. The Italian manufacturer sold 3,962 Huracáns last year, accounting for about 40 percent of all sales. It's safe to assume Temerario sales will be the same.

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Winkelmann's statement about Lamborghini's electric car sales is a bold prediction given the changing public attitude towards electric cars, even at the ultra-luxury level. But Lamborghini is not concerned about today's demand.

You have to think about the fact that Lamborghini takes five years [to develop], and then the production cycle is at least eight years, says Winkelmann. – Therefore, you should always look at what will happen in the future. Because if you judge yourself by the mood of the day, you'll never get anything done.

Winkelmann isn't the only one betting on Lamborghini's success in electric cars. In a separate interview with Motor1, chief technical officer Rouven Mohr said it was only a matter of time, not whether sentiment would change. And Lamborghini won't rely on simulated gearshifts and fake engine sounds to sell cars, but rather something more. simulating an internal combustion engine is probably the right answer for now. But we have to convince customers that the driving experience of an electric car is something you can't get in the world of internal combustion engines. Only then can you convince emotional buyers to stay electric cars”.