Kiss will return to the stage in the form of avatars: the band has sold the rights to music and images

< /p> Rock band KISS

Rock band KISS has sold the rights to its music, name, image and likeness to Swedish company Pophouse for approximately $300 million. By 2027, Pophouse wants to create a show with virtual avatars of KISS musicians.

The American rock band Kiss, known for its extravagant style, has sold the rights to the Swedish company Pophouse, founded by Abba member Björn Ulvaeus. The Financial Times writes about it.

Pophouse plans to create a show with avatars of Kiss members, similar to Abba Voyage, a London show where digital versions of members of the Swedish group perform their hits. In the first year of its existence, the show brought London $225 million in net profit.

Pophouse did not disclose the terms of the KISS deal, but promises to keep the musicians in the public eye for years after their live shows are over. In addition, it should unlock a new audience for the band and a source of income. Music rights generate income from streaming and record sales, but investors can also earn more through the sale of licensing deals for movies and TV shows.

Rock band KISS

The deal “will breathe new life into their characters and images, and will also use and elevate the visual world of Kiss,” says Pophouse CEO Per Sundin. This technology can help participants become “immortal” as they wished. The development of the virtual concert is already underway.

The rock band Kiss appeared in 1973 in New York. The group is known for its members' trademark makeup and spectacular concert performances, which usually included fire breathing, blood spitting, smoking guitars, rockets in their case, a moving drum kit and pyrotechnics.