Former Rockstar employee reveals why the studio is silent about GTA VI

1 year and 2 days have passed since the first trailer for the criminal world of GTA VI was released, but Rockstar Games is in no hurry to continue to “spare” the public with new videos. Former studio employee Mike York explained why this is happening.

Mike worked at the studio from 2012-2017 and was responsible for creating animation for GTA V and Red Dead Redemption 2. He claims that such actions are common for Rockstar.

«They could easily announce the release date of the trailer and say “this is when it comes out”, but they don't do it. And they don't do it because it's a very good marketing strategy», — York said.

The less official information about the game gets into the surrounding space, the more attractive and mysterious an aura is created around it. Fans become a friendly community that tries to fill the void with their own guesses and theories.

Meanwhile, at the company itself, employees will get the lion's share of the pleasure of reading and discussing all these fan speculations. Moreover, Mike says that the studio is even playing along with conspiracy theorists, publishing certain hints about the release date of the next trailer, various Easter eggs in already published videos.

According to preliminary data, the presentation of the game will take place next fall.