Clothing brand Ksenia Schnaider has released the mobile puzzle game Excellent

Collaboration between IT and fashion

Collaboration between IT and fashion: the clothing brand KSENIASCHNAIDER together with the startup studio of mobile first products Kiss My Apps (Netpeak Group) have developed a free game for smartphones called “Excellent”.

The game is very simple in its essence and can become your digital accessory for every day – it is stylish, simple and always at hand.

“Excellent” – is a puzzle game with moving blocks. Its essence is to move blocks of cells in one line so that they disappear, and the player receives a point for this. If the blocks reach the top of the screen – game over.

The design of the game is developed in the style of spreadsheets, because this work tool unites us all: both IT and fashion business. And of course, in the fashion industry, everyone also works with tables. That's why we made it our feature in the design – you play in a table. And the goal of the game is to give a person the opportunity to relieve stress and calm his nerves, but in the usual “working” interface. Imagine if someone could look at a person's screen while playing a game and think they are working. Although in fact at this moment she is resting, said Anton Schneider, co-owner and art director of the KSENIASCHNAIDER brand

The game “Excellent” was conceived and implemented as a simple and accessible tool to be able to take a breather during working days.

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Have a long productive meeting – disconnect and play “Excellent”. Agree on an important cooperation with an international client – go out and play “Excellent”. To complete a complex part of the code – sit down and play “Excellent”. Because they are always created by people who have ordinary needs for rest and one hour of non-productive work.

Game “Excellent”

The company Kiss My Apps came with a request to the brand KSENIASCHNAIDER to develop corporate merch for the team . It was less interesting to just make merch to order. Therefore, in the process of communication, the idea turned into an unexpected collaboration: the startup studio Kiss My Apps developed a mobile game similar to the game that Anton Schneider loves and relieves himself from work thanks to it. As a result, corporate merch for Kiss My Apps also happened.

Corporate Merch

The game “Excellent” is now available for iOS.