Wed. May 29th, 2024

Clothing brand Ksenia Schnaider has released the mobile puzzle game Excellent

Natasha Kumar By Natasha Kumar May15,2024

Clothing brand Ksenia Schnaider releases mobile puzzle game Excellent

Collaboration between IT and fashion

Collaboration between IT and fashion: the clothing brand KSENIASCHNAIDER together with the startup studio of mobile first products Kiss My Apps (Netpeak Group) have developed a free game for smartphones called “Excellent”.

The game is very simple in its essence and can become your digital accessory for every day – it is stylish, simple and always at hand.

“Excellent” is a puzzle game with moving blocks. Its essence is to move blocks of cells in one line so that they disappear, and the player receives a point for this. If the blocks reach the top of the screen – game over.

The design of the game is developed in the style of spreadsheets, because this work tool unites us all: both IT and fashion business. And of course, in the fashion industry, everyone also works with tables. That's why we made it our feature in the design – you play in a table. And the goal of the game is to give a person the opportunity to relieve stress and calm his nerves, but in the usual “working” interface. Imagine if someone could look at a person's screen while playing a game and think they are working. Although in fact at this moment she is resting, said Anton Schneider, co-owner and art director of the KSENIASCHNAIDER brand

The game “Excellent” was conceived and implemented as a simple and accessible tool to be able to take a breather during working days.


Have a long productive meeting – disconnect and play “Excellent”. Agree on an important cooperation with an international client – go out and play “Excellent”. To complete a complex part of the code – sit down and play “Excellent”. Because they are always created by people who have ordinary needs for rest and one hour of non-productive work.

Clothing brand Ksenia Schnaider released a mobile puzzle game Excellent

Game “Excellent”

The company Kiss My Apps came with a request to the brand KSENIASCHNAIDER to develop corporate merch for the team . It was less interesting to just make merch to order. Therefore, in the process of communication, the idea turned into an unexpected collaboration: the startup studio Kiss My Apps developed a mobile game similar to the game that Anton Schneider loves and relieves himself from work thanks to it. As a result, corporate merch for Kiss My Apps also happened.

Clothing brand Ksenia Schnaider released the mobile puzzle game Excellent

Corporate Merch

The game “Excellent” is now available for iOS.

Natasha Kumar

By Natasha Kumar

Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my 1-800-268-7116

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