Regularly, Burger King's communication campaigns are excellent. Especially when they attack; its direct competitor McDonald's. We can say that the fast food chain has gone from strength to strength. queen in the matter. Except this time. And for good reason: its latest campaign for the recruitment of work-study students within the company is really not going over well with young people.
Burger King is also turning to alternation
Burger King is known for offering us excellent communication campaigns, particularly when it is to make fun of its direct competitor McDonald's< /strong>. The two fast-food companies do not hesitate to shoot red balls.
Today, the fast food brand has decided to to launch a new marketing campaign, not to attract customers to their home; the place of McDo but rather to recruit young people with work-study contracts. More and more students are turning to this training which allows them to follow studies and acquire professional experience at the same time. Companies appreciate this system because it is an opportunity for them to employ a workforce in a more flexible manner. lower cost thanks to the aid that the state offers. Various areas offer work-study programs to young people, ranging from hotels to sports and even fast-food restaurants like KFC, McDonald's or Burger King.
This latter brand wishes to give young people a chance to come and follow this type of training but not sure that these people will do it. want to apply when we see their reactions to the company's campaign.
Young people can't digest what Burger King offers
Indeed, in the campaign entitled “Crickets of Steaks, No Dreams“, Burger King has published three posters featuring on each of them a young girl streaming, a young man wishing to get into music and finally another who would like to become a footballer. Each of them wants to realize their professional dream except that there is something to be done. each time a little sentence which shows that this dream can fail and the brand adds on each poster “When in doubt, know that Burger King is recruiting on a work-study basis“.
It's this sentence that doesn't get across not among young people. The latter believe that This campaign is in bad taste and highlights failure rather than supporting young people who are ambitious and who want to do what they like.
< p>It seems that the message was not sent. not including Internet users. The company certainly expressed itself poorly because these professions presented are considered complex to handle. achieve and ultra competitive. Burger King perhaps meant by this; thatit offered an opportunity to viable and easy to access. Unfortunately, for the brand, it's bad buzz because commentators are talking about Burger King's worst campaign ever. like that on International Women's Rights Day.
This is Burger King's worst campaign https://t.co/yscDvOvXkO
May 14, 2024
This Burger King campaign is hot. Probably the worst…! Basically you're worthless so go work elsewhere. B.K. Or again what's the point of having dreams and hope, we might as well go for it? BK in doubt. https://t.co/fU5Ep1HSD6
May 14, 2024
This Burger King campaign is hot. Probably the worst….! Basically you're worthless so go work elsewhere. B.K. Or again what's the point of having dreams and hope, we might as well go for it? BK in doubt. https://t.co/fU5Ep1HSD6
May 14, 2024
The campaign is not only catastrophic but also stupid: Burger King is looking for work-study students by highlighting people who have projects, but for a work-study program you need a school. https://t.co/o4WOdXvtW7
May 15, 2024