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Attracting customers: In the Netherlands, McDonald's launched an ad with the smell of French fries

Natasha Kumar By Natasha Kumar Apr11,2024

>> McDonald's launched advertising

The American chain of fast food restaurants McDonald's launched a creative advertising company in the Netherlands. They placed billboards that spread the smell of the brand's popular dishes on the street.

McDonald's put up red and yellow billboards without the logo or other images in two cities in the Netherlands. Next to them, you can feel the smell of French fries.

McDonald's is known for its visual distinctive features. However, this is the first time the company has done such a marketing move.

Smell has been proven to generate vivid and emotional memories more effectively than images. By incorporating this feeling into our advertising, we found a new way to remind people of the good times at McDonald's, commented the company's advertisement, McDonald's marketing manager Stein Mentrop-Houliselaan.

The smell from the billboards could be felt about 5 meters away. They were placed 200 meters from McDonald's restaurants, thus encouraging passers-by to enter the establishment and order the brand's products.

Natasha Kumar

By Natasha Kumar

Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my 1-800-268-7116

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