Apple: Steve Jobs' technique to stimulate his brain validated by science

Steve Jobs revolutionized our daily lives when he co-founded Apple. In addition to having a secret technique for choosing his employees, this brilliant inventor also had a simple and effective one for overcoming the most complex problems, which he nicknamed the “10-minute rule”. Validated by neuroscientists, it has the advantage of being accessible to all and easy to set up!

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10 minutes to become smarter thanks to Steve Jobs

The father of the iPhone had methods of his own to overcome the difficulties of his profession as an entrepreneur and inventor. A visionary, he left an indelible mark on the electronics landscape by innovating in the fields of personal computers, animated films, music, telephones, tablet computers, retail and digital publishing. Although he died in 2011, he continues to fascinate and inspire with his extraordinary existence. The Apple CEO, who became a multimillionaire at the age of 25, used to apply the “10-minute rule” to any new problem. This consists of sitting at your desk for a short period of time to think about it, then going for a walk if he couldn't find a solution. According to Walter Isaacson, Steve Jobs' biographer, Jobs “loved to walk”, often barefoot, and “going for a long walk was his way of having a serious conversation.”

Some meetings with his creative teams were also conducted in the form of walking, the Apple CEO believing that his ideas were clearer and more creative this way. And he was right, as science has since proven! Neuroscientists have conducted studies that support the claim that walking is good for the brain. In fact, according to Mithu Storoni, author of Hyperefficient: Optimize Your Brain to Transform the Way You Work, our gray matter requires change to be at its peak capacity. Unlike your biceps is not a muscle that you can make bigger by repeating the same movement, like push-ups. To increase its capacities, you have to surprise it! And there's nothing like a walk for that…