Thu. Jun 13th, 2024

Apple shot an ad with a huge fish: what the company wanted to demonstrate

Natasha Kumar By Natasha Kumar Jun9,2024

Apple shot an ad with a huge fish: what the company wanted to show

Apple promotes double-tap gestures/Video screenshot

Last October, when Apple released watchOS 10.1, the update brought a new feature to the Apple Watch Series 9 and Apple Watch Ultra 2: double-tap gestures.< /p>

If you quickly double-tap your thumb with your index finger, the Apple Watch uses the S9 SIP (System In Package) to understand this gesture, which automatically selects the primary action for most apps and notifications. And it was this gesture that Apple dedicated its new advertisement to.

There are two situations where a double-tap gesture can perform more than one action: when playing media files, it can switch between play and pause, or it can skip a track. In Smart Stack, this gesture can be used to move through the widget stack or to select the widget that is currently on top. To customize the choices for these two items, open the Watch app on your iPhone and tap Gestures.

One of the double-tap gestures will allow you to take a photowith your iPhone using the camera remote control in the Camera app. And that's the focus of a strange new ad that will run for 30 seconds on TV. The clip begins with a stocky man standing in his boat trying to hold a huge catfish. All he wants to do is take a picture of him holding the fish, and he keeps his iPhone camera on the table across from where he's holding the fish.

Apple shot an ad with a big fish: watch the video

The big question is how our fisherman will be able to take a photo if he is dealing with fish and standing on enough long distance from the phone? Very easy. Watch as he looks at the Apple Watch on his wrist and executes the perfect double-tap gestures to capture the shots he needs with the iPhone 15 Pro.

“Take a shot with one tap,” says the overlay at the end of the video, – “iPhone + Apple Watch”.

Americans will definitely see this ad this weekend when the Stanley Cup Final between my Florida Panthers and Edmonton Oilers takes to the ice.

Natasha Kumar

By Natasha Kumar

Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my 1-800-268-7116

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