Apple is expected to introduce cheaper wireless AirPods Lite. Analyst Jeff Pu announced this at a meeting with investors.
According to him, the company plans to release cheaper headphones in the second half of 2024. He also reports that Apple is preparing an updated version of the AirPods Max, which will also be released later this year.
Poo says that Apple's production of wireless headphones will increase significantly later this year, thanks to the launch of a low-cost model.< /p>
However, he also said that demand for all of the company's headphones will fall 4% to 55 million units due to a drop in demand for existing models.
Earlier, analyst Ming-Chi Kuo also reported that Apple is preparing for the release of cheaper wireless headphones. At the time, he said that the headphones would cost $99.
At the same time, Mark Gurman from Bloomberg said that the company is preparing AirPods 4 this year, which will have two different models, but it is not yet clear whether these are the same cheaper headphones.< /p>