This year on Black Friday, November 29, Americans spent about $10.8 billion on online purchases, which is 10.2% more than last year.
This is reported by Reuters with reference to data from Adobe Analytics.
According to the data, the most popular products on the Internet were makeup, skin and hair care products, as well as Bluetooth speakers and coffee makers.
Meanwhile, Salesforce, which tracks various categories of online spending, said online sales in the United States rose 7% on Friday, November 29, to $17.5 billion. According to the company, shoppers mostly bought home appliances and furniture.