While US lawmakers are trying to ban TikTok, a new social network from China is gaining traction among American youth. Rednote (also known as Xiaohongshu) recently topped the US AppStore.
RedNote is a new social network that specializes in creating short text posts with multimedia elements such as images, videos, and music.
Rednote allows users to create posts that are limited to 300 characters but can be supplemented with interactive multimedia, which is why it is sometimes called the “Chinese Instagram.” Videos on the platform are in a vertical orientation, making them easier to view on a phone, much like TikTok. The platform also has a built-in checkout mechanism, which has become a key advantage for various beauty bloggers and individual entrepreneurs.
Now the exchange of compliments continues on the social network: old users welcome newcomers with the hashtag #TikTokRefugees (refugees from TikTok), and American newcomers praise the policies of the wise Xi.
It is interesting that while TikTok is unsuccessfully trying to come to an agreement with the US government by moving the headquarters of the American division to Los Angeles, RedNote is fully owned by the Chinese company Xingyin Information Technology, which is also directly related to the Chinese government.
It is also noted that US venture capitalists have been willing to invest in both TikTok and RedNote, which greatly helped them achieve such significant successes in a short period.
Why is this important?
At the same time, the country's government uses «sand grains tactics» to obtain information for its military purposes. to the government or the armed forces, its activity (analyzing a large number of users) can provide important sociological data. the presidential elections in Romania showed that social media algorithms can perfectly manipulate the mood of the people and even change the government.