The MCU is full of improvised scenes by the actors. According to Kevin Feige, one of them had such an impact that it literally helped to forge the identity of the superhero universe as a whole. It's one of the lines invented by Robert Downey Jr. in the first Iron Man, in 2008, which has also become one of the most iconic over the years!
Robert Downey Jr., architect of the MCU
On the occasion of the tenth anniversary of the theatrical release of Iron Man, in 2018, Kevin Feige revealed to Deadline several juicy anecdotes about the film, a true pillar of the MCU. Considered the kickoff of the Marvel Studios superhero universe, Tony Stark's first smashing adventures at the cinema have not aged a day. As flamboyant as he is head-slapping, the billionaire with the look of a playboy has won over spectators around the world, whether they are new to the film or passionate. And by improvising the line of dialogue “I am Iron Man“, during the press conference at the end of the film, Robert Downey Jr. was far from imagining his impact on the future of the MCU!
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This success has encouraged us to go further in our self-confidence to find the balance between remaining faithful to the comics, and their spirit, while not being afraid to adapt, evolve and change things.
Kevin Feige, charmed by the audacity of Robert Downey Jr., approved of leaving this line in the final cut, while in the comics, Tony Stark only makes this revelation after several years. Faced with the enthusiasm of the fans for this change, the producer continued to take risks in future MCU projects. For example, in Thor, the God of Thunder appears under his real name, and not his secret identity from the comics, Dr. Donald Blake.
And years later, here we go again with Avengers Endgame and this crucial scene played in total improvisation by the actors!