Content creators will be able to benefit from a percentage of the revenue produced by sales
Content creators will be able to benefit from a percentage of the income produced by sales
The YouTube short video platform, known as YouTube Shorts, will introduce a new feature aimed at the e-commerce experiencefor users within the Google social network and which content creators may have access to.
According to the Financial Times, the YouTube is to introduce this function, similar to the one that TikTok plans to incorporatein its application, to compete in the e-commerce sector. The outlet also indicates that the launch of the new function within the platform would take place in the year 2023, although no particular month has been reported.
Starting next year, creators will be able to continue to charge a 45% commission of the revenue generated from inserting ads into their content, plus additionally To this form of monetization, users will have another way of income available.
YouTube Shorts will have an affiliation system that will allow selected content creators to receive a percentage of income generated by promoting their products.
To incorporate e-commerce within the platform, YouTube Shorts will have a paid affiliation system that will allow content creators from the United StatesThose who are selected receive a percentage of income generated by the promotion of their products.
Meanwhile, in India, Brazil, Canada and Australia as well as the United States , content creators will be allowed to insert external links so that their audience can make online purchases on third-party pages.
You may be interested in:
According to Michael Martin, general manager of YouTube Shopping, this new e-commerce system within the video application is a sponsorship model. In addition, he told the Financial Times that the objective of the platform is “to enter the best monetization opportunities for creators in the market”.
TikTok's project with electronic commerce< /h2>
Although the YouTube platform has a project similar to that of the Byte Dance app, the way they are both thought of apply is totally different. While Google wants to incorporate purchases on external links, TikTok seeks them to be made as in-app purchases.
TikTok intends to become a super app that includes services like online shopping and mobile games. REUTERS/Dado Ruvic/Illustration/File Photo
Although the Chinese video platform has not incorporated a tab dedicated to online purchases without leaving its application, it does have a collaboration with the Shopify website, which serves as an intermediary between stores and customers. In addition, it has begun the search for professionals with the necessary skills to manage a supply chain and a network of warehouses as Amazon currently.
However, what the TikTok platform could do is enable a dedicated tab for live purchases during the year-end festivities. This would be the right reason to put your warehouse system to the test.
Shopify partnered with TikTok to promote e-commerce on the social network
The feature would not be enabled for everyone as they remain in development phase, but it is known that it will be limited to some territories, including the United Kingdom, Indonesia and seven other countries in Southeast Asia, in addition to the United States, where the e-commerce warehouses are located as indicated in one of the publications of the platform at work LinkedIn.
On the other hand, e-commerce will not be the only bet of Byte Dance to develop new functions within the application, since it has also been included within the possibilities to include a tab dedicated to games mobile phones, although unlike the sales function, this has not yet been included in any part of the features of the platform.