YouTube Shorts short videos can now be viewed on TV

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Google made a redesign of the application to adapt the format so that users have a good experience

YouTube Shorts short videos can now be watched on the TV

YouTube announced that the short videos will have a special player in the TV.

The YouTube short video format is now coming to smart TVs and late-model game consoles. The Shorts will have a special player to adapt to the horizontal screen and provide a comfortable user experience, the closest thing to cell phone navigation.

“We are expanding Shorts viewing access to our fastest growing surface: the TV screen. While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen,” said Neal Mohan, product manager for the company. platform.

Shorts on TV

The jump from short videos, 60 seconds, to television will take place through an update of the application on Android TV, Google TV and other operating systems that are model 2019 onwards, as well as new generation video game consoles.

The biggest challenge highlighted by YouTubewas to replicate the mobile experience, which is comfortable, to the horizontal screen of the television. That is why the product managers, engineers, designers and researchers from the Short Film and TV teams had a long job to finalize the adaptation, which went through several options.

YouTube Shorts short videos can now be viewed on TV

YouTube announced that short videos will have a special player on the TV.

The first one was to take the current player of the videos on the television to the Shorts format, but this was not an option consistent with the essence of the format and the visualization. As with an idea where the videos were put in a kind of gallery, but the changes were horizontal and not vertical.

So they finally decided on the option of taking the video vertically, inside a white box and filling the remaining space with the colors the video reflected. In addition, on the right side they added the interaction buttons, such as 'like', 'dislike', video description and other options.

“We believe that this experience balances fun and Shorts' quirkiness in a way that feels natural for television,” they reported from the app.

To advance in the videos, users will have to use the remote control, although in future updates YouTube assures that there will be more changes to improve the experience, because they understand that people want to have total control of this type of format.

“Viewers wanted to be in the driver's seat of the viewing experience and were happy to use the remote to manually advance to the next short instead of having the feed autoplay. This was unusual. Usually we find that the level of interactivity can be tedious with a remote, but in this case, short-form video is unique,” ​​they said.

YouTube short videos Shorts can now be seen on TV

YouTube announced that short videos will have a special player on the TV.

Primetime Channels, a new option

This will be a section within the Movies and YouTube TV, and the different streaming platforms will appear on it as independent channels, each with videos of their productions.

Additionally, that content will also be found in search results, recommendations, and more places where users typically discover videos. People will be able to like and comment, although it is not clear if there will be information on the number of views.

The way in which this content will differ from the traditional YouTube, it will be through a green tag that will say 'Watch now' or 'Pay to watch', in case you don't have the streaming service contracted.

This The latter is essential, because YouTube will function as a host for the other platforms so that they are all together, since according to Erin Teague, project leader, “it is frustrating to have to spend from app to app to manage your subscription across apps.”

What the platform is looking for is to draw the attention of streaming services, thanks to its two billion users. users, as most have a Google account and a registered credit card that could unify payments to make everything easier.

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