Yaroslava Maguchih became the face of Puma's Forever.Faster campaign in Ukraine

>> Yaroslava Maguchih/PUMA

In 2024, the PUMA company continues to promote the brand's main slogan – FOREVER.FASTER. It presents a new global campaign, where one of the heroes is the Ukrainian track and field athlete Yaroslava Maguchih.

With the FOREVER.FASTER campaign, the brand reminds that changing the rules of the game is a special superpower and strives to move towards the main mission – development sports and sports culture.

The first part of the tagline represents culture and the importance of constant self-improvement on the way to victory, and Faster is a new stage in the development of sports, when innovation is intertwined with fashion.

When you are fast, you set the pace. The game moves slower and the ball gets bigger. That's how great players – from Neymar to Breanna Stewart, from LaMelo Ball to Felix Strang – change the game. That's how they win. Just when others think you can't be faster, you accelerate, the company writes.

The heroes of the PUMA FOREVER.FASTER global campaign are global athletes and PUMA ambassadors: footballers Neymar Jr., Christian Pulisic, Jack Grealish, Antoine Griezmann, Memphis Depay, Kai Havertz and Daniel Carvajal, athletes Jaroslava Maguchich, Armand Duplantis, Karsten Warholm, Sherica Jackson and Felix Strong, as well as basketball players LaMelo Ball and Brianna Stewart.