“The T-shirt of River/ you have to perspire … ”. Perhaps the song from the rostrum applies on this occasion also for the brands that began a silent dispute to dress the team that – by consensus – best plays in the country.
Knowing that River’s contract with adidas ends on the last day of this year, The executives of the German firm Puma, currently the main competitor of the brand with the three strips in the jacket market together with Nike, gave indications of their interest to explore the options of joining the Band for the first time in history.
Although by contract adidas has priority in the negotiations until June 30 of this year and for that reason there can be no formal talks, in Núñez they are aware of Puma’s predisposition to look for the chance to move forward in the coming months.
Aware of the possible dispute that may occur over the shirt of a club to which they have been associated since 1982 (it is the longest relationship after the one they have with the German national team and Bayern Munich), from adidas they assure that “it will be minute by minute”. Although they trust that the link will not be broken even after the controversy that caused them to sign with Boca, paying him approximately 20% more.
The current main sponsor is clear that it is more than likely that not only Puma but also Nike, New Balance or some other firm are interested in such an important business but they trust that because of their advantageous position (one of the clauses of the extensive contract specifies that they can match any proposal until the last minute) and because of their leadership in the market in terms of production and sales capacity, they are in an unbeatable position to continue the relationship .
Brito already puts on the band to negotiate
Jorge Brito, the successor of D’Onofrio in the presidency if he wins the December elections, will be in charge of carrying out the procedures for the clothing and for the next sponsor of the shirt: They are agreements that will be used during the four years of their management.
For now, we will have to wait a little longer to see if Puma – today you saw Italy, Uruguay, Manchester City, Milan, Olympique de Marseille and Palmeiras among others – manages to give the blow. Or if, as from 1982 when it replaced Olympia, adidas prevails in the spicy three strips and loosen that is coming.
They advance with Codere to be the main sponsor
There is something that will surely change in River: the main sponsor of the shirt. It is almost a fact that Codere, the Spanish firm linked to the gaming and betting industry, will replace Turkish Airlines from mid-2022, when the relationship with the Turkish company ends.
According to the advanced talks, Codere would be present in the sleeves from June of this year to join the center of the jersey 12 months later, in exchange for three million dollars a year plus bonus for titles. Konami (numbers), Assist Card (back) and Garbarino (short) will complete the portfolio of sponsors of the jacket and shorts of the Biggest.
Only eight brands dressed River throughout history
Before adidas, Olimpia, Topper, Sportlandia, Textil Sport, Realco, Saint Margaret y Gath & Chavez.
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