Who Ukrainians watch on YouTube: opinion leaders with war-related topics

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Analysts of the publication “Slovo i Dilo” for the third year in a row have compiled a rating of YouTube bloggers with the largest number of subscribers, who publish content on topics related to the war.

This year, the channels of Yanina Sokolova and Yuriy Butusov entered our rating for the first time, while Ivan Yakovyna and Oleg Zhdanov were eliminated.

< p>How audience preferences have changed can be seen on the infographic:

Whom Ukrainians watch on YouTube/Word and Deed

1. Dmytro Gordon remains the most popular Ukrainian YouTube blogger who publishes content related to the war. His channel “Visiting Gordon” increased the number of subscribers to 4.24 million (+12.2%) over the year, the number of views is 2 billion 553.5 million.

On the channel “Dmytro Gordon” now has 3.23 million subscribers (+27.7% for the year) and 1 billion 707.5 million views.

2. Dmytro Komarov remains in second placeand his channel “The World Inside Out”: the number of subscribers is 4.06 million (+5.5%), views – 1 billion 223.8 million.

3. Volodymyr Zolkin's channel, where he publishes videos with Russian prisoners of war, increased the number of subscribers by 21.3% to 2.22 million. The number of views increased to 1 billion 262 million.

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4. Volunteer Serhiy Sternenko has 2 million subscribers on YouTube (+13.6% for the year) and 994.8 million views.

5. To the former adviser to the head of the OPU Oleksii Arestovych1.83 million YouTube users subscribed (+7% for the year). His video was viewed by 774.4 million.

6. Ramina Eshakzai's channel has 1.46 million subscribers (+4.3%), and the number of views, like last year, is the lowest – 177 million.

7. Olexii Durneva now has 1.39 million followers (+2.2%) and 377.9 million views.

8. People's deputy from “European Solidarity” Olexii Goncharenkoincreased its audience by 24.8% over the year to 1.31 million subscribers. He has 792.2 million views on his channel.

9. Roman Tsimbalyuk has 1.26 million subscribers (+7.7%) and 812.6 million views on the YouTube channel.

10-11. The newcomers to our rating are Yanina Sokolova and Yuriy Butusov. For Sokolova, the number of subscribers increased by 48.2% over the year to 1.26 million. The number of views is 314.4 million. Butusov's channel increased the number of subscribers by 33% over the year to 1.17 million. There are 396.2 million views.

Ivan Yakovyna (1.13 million subscribers) and Oleg Zhdanov (his only number of subscribers decreased from 965 thousand to 933 thousand) dropped from the rating.

The channels of Taras Berezovets (980,000 subscribers), Denys Kazansky (888,000), and Olena Kurbanova (760,000), Vitaly Portnikova (750,000), Maria Efrosinina (742,000), Serhiy Prytula (652,000), Natalia Moseichuk (623,000), Yuriy Romanenko (571,000), Mykola Davydyuk (526,000).< /p>