Natoo is the most popular YouTuber in France: her channel has more than 5 million subscribers. The comedian publishes the second volume ofIcon, a parody of a women’s magazine in times of pandemic, published by Michel Lafon.
There are tests (are you “rather U2, mytho or metoo?”), Hair removal advice (with a lightsaber that cuts the legs, solving the hair problem) and a file on building exploration. (“Holidays abroad are over!”, According to Icon).
The first issue ofIcon, published five years ago, has passed 300,000 copies – a huge success, according to Michel Lafon editions. “I am delighted with the second Icon, because he’s a little more mature, says Natoo, reached by videoconference in the Paris suburbs. I tackle more serious subjects, such as the metoo movement, ecology and the taboo of rules. ”
From policewoman to youtubeuse
It’s always done with humor. Natoo, whose real name is Nathalie Odzierejko, was born in February 1985 in Paris. Her mother, of Polish origin, raised her alone. “Like many kids and teens, I loved making my friends and family laugh, dress up and do mini-shows,” says Natoo, wearing a chunky knit woolen fabric. But I never said to myself: “I’m going to become an actress”. For me, it was something unachievable. “
It was while she was a police officer in the night squad that Nathalie Odzierejko launched her YouTube channel – it will be 10 years in March.
I started to make my friends laugh and especially for me. I found it funny to create things, to write my texts, to film them and to have an opinion of the public by putting them online.
I don’t know how to dance, his video viewed 43 million times, is a very polished and colorful clip, shot in a nightclub. Childish and vulgar, The song of the unicorns, viewed 27 million times, has it all for teens. But Natoo has other facets: with the hilarious sketch The rules (21 million views), it does a useful job.
In Icon, There is a false advertisement for Neutrojeunage, an anti-wrinkle cream for 8 to 12 year olds. The text makes people laugh yellow: “100% of non-existent wrinkles are reduced”.
“Often, in anti-wrinkle cream advertisements, women are completely photoshopped or they are quite young,” observes Natoo. It’s absurd. I’d rather laugh about it than get angry. ”
A game published in the fake magazine is less light than it looks. Twenty close-up nipple photos are published. The game consists in identifying which of these nipples is feminine, and therefore prohibited… “It seems essential to us to censor these extremely traumatic visuals as a matter of urgency, we will see later for racist, homophobic content and other incitement to hatred and violence ”, ironically Icon.
“On Instagram, I saw lots of women posting pictures of them breastfeeding their babies, Natoo says. There is nothing more natural and beautiful, but it is immediately censored, the photos are deleted. While sometimes people write me horrors. These messages come from accounts with posts and racist, grossophobic, homophobic videos; it’s horrible. It is much more complicated to delete these accounts than female nipples. There is something that does not make sense. ”
Today, women have access to other role models through social networks. “On Instagram, it’s not just perfect girls from magazines, there are girls who show their – in quotes – flaws, Natoo emphasizes. These aren’t flaws, it’s just real life. There are more curvy girls, who show their stretch marks or their stomachs after childbirth. Myself, to tell the truth, I did not know what it looked like, a belly after childbirth… We see real life, full of varied girls and we have more facility to identify. It’s cool. ”