Mark Zuckerberg, the owner of Meta, believes that commercial messaging could lead the company's economic growth
WhatsApp logo. (photo: Addictions)
The CEO of Meta, Mark Zuckerberg, indicated that the WhatsApp and Messenger platforms will be the ones that drive the growth of sales in the company, so a function that enables the monetization of these social networks could be close to being implemented in future updates of the applications.
Reuters reported that Zuckerberg said that “commercial messaging will likely be the next big pillar of our business as we work to monetize more WhatsApp and Messenger ” at the same time. that the metaverse is a long-term opportunity.
Although at the moment the WhatsApp application does not have a premium version with payments by subscription that is open to the public, there is a paid version of the platform which is only available for some specific accounts in business plans.
Illustrative file photo of the WhatsApp logo on a smartphone Sep 15, 2017. REUTERS/Dado Ruvic/
What features does WhatsApp Premium for business have
There is talk of the “premium” version of the messaging platform with different features, including the ability to generate a personalized link that can include the name of the company in the URL generated to share and start a direct chat in the application.
As long as the subscription premium, users of WhatsApp for companies will be able to change the name of the link every 90 days and no other company You will be able to claim that link as your own. When the payment is no longer made, it will be available again to whoever decides to purchase it.
On the other hand, those who have the platform in its premium version they will also have access to a feature especially aimed at customer service. With the monthly subscription it will be possible to link up to 10 devices in order to better manage the direct messages that the company receives.
Custom link function for businesses in WhatsApp Premium (WABetaInfo)
Although at the moment it is not really known how the implementation of these targeted options would be to businesses to the accounts of regular users , it is expected that the platform have useful differential features for regular users who do not have a Business profile.
In the case of Messenger, this platform It does not have a beta version available that indicates what functions would be added in an eventual premium version of payment by subscription. However, Zuckerberg's statements include it as an application with the potential to generate revenue for the company.
Similarly, there was also no reference to a standard tentative price with which the implementation of these ideas could be started to generate profits in Meta short term.
Mark Zuckerberg. (photo: Open Universe)
The most recent version of the WhatsApp application, which is available to regular users of the platform, enabled a directory of companies with which it is possible to communicate through direct messages . Brazil is the first country to enable this functionality outside of the beta test, which is intended to lay the foundations for the start of monetization through business messages .
In addition, a payment platform was also added within the messaging application, so a WhatsApp user could make a purchase within the application without the need to enter an external website or use an intermediary platform to carry out the transaction.
“The objective The bottom line here is that you can find, message and buy from a business, all in the same WhatsApp chat,” Zuckerberg said.