The streaming platform uses the information of each user to make recommendations, prevent fraud and understand the audience
The data that the platform collects from users and what it uses it for.
Like many other internet platforms, Netflix collects data from its users in different ways and for various purposes. The streaming application explains all this in a section so that people have clarity on the subject.
Within all this collection work, the platform has several divisions, since part of the information is given by the person consciously and another is generated automatically to move the internal algorithm.
The data that Netflix takes
The first thing to evaluate is what the application takes from our personal information and how it does it, since there are many paths and it is essential that the user understands it so that he is aware of what he is delivering, because today the data it is key in security.
First, there is the information that the person provides, such as name, email, payment methods, phone number and other identifiers that can be used, such as a name in a game. In some countries, an identification number is also requested and the process is carried out once the client creates an account and begins to pay, also when approaching customer service or when participating in surveys.
< /p>The data that the platform collects from users and what it uses it for.
A bigger section is the data that is collected automatically. This is basically everything that has to do with the way in which the platform is used, the interactions, the type of content that is seen, the views or not of notifications, searches and activity in video games.
Very hand in hand with this point is the information provided by the devices, such as the network ID, the places from which the content is viewed, televisions, computers and cell phones, from which data is extracted to see the software characteristics, the types of connection, IP addresses, cookies and advertising.
Then there is the one that is collected by partners, which are companies with which the user has a relationship, such as providers of internet, media players, mobile operators, payment platform and more. From there, data such as search queries, email addresses, contact information, IP addresses, billing, among others, are obtained.
Finally, Netflix names other more general sources of collection such as public domains, security providers, the platform's video game multiplayer and payment services.
The data that Netflix collects users' platform and what it is used for.
What is this data used for
With the previous panorama clear, now is the time to know the implementation of this data, because on the one hand it is to “personalize our services and marketing initiatives”, but also to bring the information closer to customers. partners.
Here is a list of several of the uses that Netflix makes with user data:
– Provide personalized recommendations of movies, series and games that we think may be of interest
– Determine general geographic location
– Offer translated content
– Coordinate with partners how to deliver the Netflix service to members
– Secure systems, prevent fraud, and protect account security
– Analyze and understand the audience, optimize content selection and recommendation algorithms
– Communicate with the user to offer news, notifications, requests, text messages
Among all this, the streaming application makes it clear that the data can be shared with third parties or its own platforms. For example, customer service providers, agencies, marketing services, communications, among others.
As well as with the company's partners, such as voice assistants or payment and sales platforms.