Sun. Mar 3rd, 2024

A filter will be set up on the retailer's transactional website.

Walmart will make it easier to purchase Quebec products

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The agreement reached with Walmart “will not only make it easier to find local products, but will also allow consumers to make informed choices,” we argue in the announcement press release.


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A new “collaboration” is born between Walmart Canada and Produits du Québec, the non-profit organization set up by the Legault government with the aim of promoting local purchasing.

This agreement will benefit local businesses, it is explained in the press release sent on Monday.

Quebec products, for example, will be more easily found in stores. A filter will also be put in place on the retailer's transactional website.

Last year, Walmart purchased supplies from 480 Quebec suppliers for an approximate value of $3.5 billion, the press release states, citing among others the companies Cascades, Santé Naturelle Adrien Gagnon, Groupe Marcelle et Attitude.

The collaboration agreement announced Monday will not only facilitate the identification of local products, but will allow It is also up to consumers to make informed choices, it is argued.

Walmart currently has 73 stores in Quebec. The most recent, located at the Marché central de Montréal, opened its doors last summer.

Products du Québec offers local businesses the opportunity to have their merchandise approved.

Posters then allow it to stand out in store. Three brands are assigned: produced in Quebec, made in Quebec and designed in Quebec. The logos differ depending on the level of certification obtained.

To date, Produits du Québec has granted one of these three brands to over 145 companies, for a total of 53,000 items.

The agreement with Walmart is the ninth partnership of its kind concluded by the NPO, which has already reached an agreement with BMR , SAIL, DeSerres, JC Perreault, Jean Coutu Pharmacies, Brunet, La Vie en Rose and Souris Mini.

Products from Quebec differ from the Blue Basket, a transactional site set up by the government during the COVID-19 pandemic to help local retailers regardless of the origin of their products.

The birth of the NPO was announced in April 2022 by Prime Minister François Legault.

By admin

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