Since the takeover of Twitter by Elon Musk, the complications are linked. The billionaire even fired 7,500 employees, i.e. nearly half; staff. To replenish the coffers of a social network that seems to be in a financially complicated situation, Elon Musk will call on another of his companies, SpaceX.
An uncertain future
The situation is chaotic to say the least. The billionaire himself admitted it; : the future is very worrying for the social network. He confessed; to its staff that the economic situation is dire, and that Twitter may not survive this crisis. the next economic recession. Several large companies such as General Motors and Volkswagen have announced suspend their ads, even though 90% of revenue comes from advertising. This trend should even increase and other tenors should follow suit. In addition to this catastrophic financial situation, the businessman wishes yet to have the certified accounts paidvia a monthly subscription called “Twitter Blue”, to keep the little blue icon at your fingertips. side the nickname of certain public figures. A heresy for many users.
The majority employees also do not trust the new owner of the platform, bought 44 billion dollars. The priority; for the businessman, it is to recover losses. So, in an attempt to calm the situation and allow Twitter to breathe economically, Elon Musk appeals to SpaceX to buy a huge advertising campaign.
promote starlink to save twitter
Officially, SpaceX will promote its Starlink Satellite internet service, mainly in Spain and Australia, for the sum of 250,000 dollars. Internet users located in these countries will soon see an announcement of the service when Twitter users open the application. Obviously, this is no coincidence. Musk is using one of his companies to save another. This situation is all the more paradoxical since the businessman has always highlighted the fact of do not spend money on advertising; traditional whether for Tesla or SpaceX.
Big advertising agencies like GroupM or Omnicom have advised; to their customers to no longer invest in ads on the platform. This disastrous trend has been created since the mass layoffs and the idea of a monthly subscription for holders of the icon of verified accounts, which are in reality alerts concerning the questionable financial situation of the company. SpaceX's ad buying should act favorably only in the short term.