Twitter had 192 million daily so-called “monetizable” users in the fourth quarter of 2020, a jump of 26% in one year, during the period of the presidential election in the United States which enthralled the American and foreign public.
This was before the social network banned Donald Trump in January, for repeated incitement to violence, and purged itself of many extremist accounts that supported the former president of the United States, including 70,000 accounts affiliated with the conspiracy movement. QAnon.
Most major platforms took unprecedented action in January, after supporters of the Republican billionaire stormed the Capitol during the election results certification ceremony, shocking the country and tarnishing its image internationally.
“We could see a slowdown in the growth of the number of users in the current quarter due to account withdrawals and defections of those who oppose evictions,” commented Nazmul Islam, analyst at eMarketer.
“But advertising revenue should remain high (…) thanks to Twitter’s investments in its infrastructure”.
Twitter’s headline swayed in electronic trading after the market closed, rising to more than 3.4% after falling.
The tweets network exceeded market expectations with nearly $ 1.3 billion in revenue generated from October to December 2020 (compared to $ 1 billion over the same period in 2019).
It resulted in 222 million dollars in net profit (+ 87%) and 252 million in operating profit, a record.
But its expenses are also climbing. They grew by 21% in the fourth quarter, and should swell by 25% over the year 2021, “given the decisions in terms of hiring and investments in recent years,” said the group’s statement.
The San Francisco-based social network, which has offered employees to work from home indefinitely, plans to increase its workforce by 20% in 2021, along with engineers, design specialists, and other strategic areas.
It must also finish in 2021 the construction of a data center whose servers will better guarantee the stability of the service.
For the current first quarter, Twitter expects revenue of between $ 940 million and $ 1.04 billion.