Launched by Tesla and then taken over by Genesis and Polestar, the digitization of sales is accelerating, but for now, manufacturers are limited to presenting their products differently online. The lockdown has accelerated the auto industry’s transition to direct sales. Already, several online platform projects have been launched. This is the case with Studio Nissan, which allows visitors to speak to experts live, ask questions in a private environment and participate in individual or group tours, in both official languages. Launched on December 1, this experiment will initially be tested over a period of four months. The shopping experience has changed dramatically in the past year, and we have had to rethink the way we serve our customers. Adam Paterson, Director of Marketing, Nissan Canada “Studio Nissan symbolizes our evolution in this industry, bringing the best of the showroom into the homes of all Canadians,” he adds.
> Visit the Studio Nissan website
Visitors can explore new features and improvements in the design of the model they have selected, by scheduling a private presentation with a Nissan expert or by participating in one of the live group broadcasts, offered daily at different times. between 10 a.m. and 10 p.m.
The Cadillac experience
Cadillac also offers a similar service.
> Visit the Cadillac Live website
Already, manufacturers are exploiting new services, whether in terms of connected vehicles, mobility services or providing personalized support to customers. These initiatives are put forward in agreement with the dealer networks. Ultimately, the objective will be to be able to manage the entire purchasing process, including the stages of financing, payment and even the recovery of the old vehicle. This transformation of the procurement process may also have repercussions on maintenance and repair services. Thanks to the progressive digitization and connectivity of vehicles, the manufacturer and its authorized dealers will be able to offer personalized services to customers, such as booking appointments or repairs to be carried out.