Fri. Feb 23rd, 2024

Time is running out, CBC/Radio-Canada pleads before the CRTC

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The Senate adopted Bill C-11 in April, which aims in particular to better support Canadian and Indigenous content.

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CBC/Radio-Canada estimates that foreign online broadcasters present in the Canadian market should make a monetary contribution to enable local companies to continue to fulfill their mandate.

Without support, national programming is not viable, argued the Director General of Institutional and Regulatory Affairs at CBC/Radio-Canada, Bev Kirshenblatt, before the Canadian Radio-television and Telecommunications Commission (CRTC).

Representatives of the public broadcaster told the commission that CBC/Radio-Canada spent more than $900 million on Canadian content last year. /p>

Traditional broadcasting companies, like television and radio services, are having difficulty supporting the creation of Canadian content because of the sharp decline in their revenues, noted Ms. Kirshenblatt.

But time is running out. The system is breaking down, CBC/Radio-Canada officials argued before the commissioners.

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The state corporation therefore asks the CRTC to impose contributions initial baselines to online broadcasters to support the Canadian content system. This would, says CBC/Radio-Canada, help level the playing field with those imposed on local businesses.

The CRTC is currently conducting public consultations in response to the Online Streaming Act, which received royal assent in April. This law aims to modernize federal legislation to require digital platforms such as Netflix, YouTube and TikTok to contribute to and promote Canadian content.

During previous hearings, in recent weeks, we were able to hear Bell and Videotron, among others.

With information from The Canadian Press

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