According to the Apple CEO, there is still “room for innovation” in the world of smartphones, and the upcoming iPhone line “causes optimism”.
What else is known
As expected, this year Apple will try to surprise us with radical changes in the design of smartphones, the thinnest iPhone 17 Air and under-screen Face ID. In addition, in April the company will introduce the “people's” iPhone SE of the fourth generation. But the decent iPhone still exists only as a prototype.
Apple, as before, remains the undisputed leader in the smartphone market, but despite record revenue figures, over the past six years the company has encouraged the audience's interest in new iPhones: the share of smartphones in the company's sales structure has decreased to 55%.
It's time to pull out your trump cards. Another “Proshka” with an old camera unit will not be appreciated by anyone.