The feature developed by ByteDance will only be enabled for use in select countries.
The function developed by ByteDance will only be enabled for use in selected countries. REUTERS/Dado Ruvic/Illustration/File Photo
An update to TikTok brought with it the launch of a new feature that will allow users to make online purchases through the application of ByteDance without redirecting users off the platform. This feature also implies an expansion in the services offered by the platform to users in addition to the TikTok Now function.
Since October of this year, the video platform intended to venture into the e-commerce market since a series of job offers were disseminated in which jobs related to supply chain management were offered. >, international warehouses, among other infrastructure needs.
Limited access to in-app purchases
As it is a new function among those already offered by TikTok, the company decided that the launch Initial release of this feature may be limited to some territories, including the United Kingdom, Indonesia and seven other Southeast Asian countries, according to the website for Semafor news.
Access by users From the United States to this novelty occurred this week, so in that country you can already start shopping within the platform.
Shopify, the online shopping platform, partnered with TikTok to offer product sales as a service, although this required users to be redirected to an external website
In addition, the North American country authorization includes the invitation to businesses to join the catalog of products offered by TikTok. For their part, in the case of other countries that have enabled the internet shopping function, they will still have to redirect users to make purchases on websites external .
Live shopping could come to TikTok
According to The Verge, the social network would be interested in enabling a live shopping section for users who have it enabled the e-commerce function during the year-end holidays. In addition, this period would serve to test the capabilities of the warehouses and supply chain system that was announced by the company on LinkedIn a few weeks ago.
In job postings, thesocial network indicated that it was looking for a logistics solutions manager for the design of a transportation system for goods, order forecasting and inventory management.
TikTok job offer on LinkedIn (Screenshot)
“The e-commerce industry has experienced tremendous growth in recent years and has become a competitive space between companies of the internet (…) With millions of users worldwide, we believe that TikTok is an ideal platform to deliver a new and better commerce experience to our users”, indicated in the job offer in LinkedIn.
Mobile gaming platform
In addition to foraying into the e-commerce market, TikTok intends to include a dedicated gaming section that would allow users to have fun while spending time inside the platform.
This new feature, which was reported by the Financial Times in October this year, would not reach users in the form of an add-on TikTok < /b>dedicated to games, but rather it would be integrated into the social network itself in the form of a tab dedicated to gaming, so users should not perform a >additional download to access this new content.
While ByteDance indicated that this companion platform would have the ability to offer various mobile game titles, it is not known whether these games they will be developed by TikTok or if they will use third-party developers who can contribute content to their platform shape.