Sensation of the hour on TikTok thanks to his concept of songs inspired by hostile conversations unearthed on social networks, the Montreal artist Lubalin attracts the attention of major American TV networks and Hollywood stars.
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Last week, he shared the screen with Jimmy Fallon and actress Alison Brie at the Tonight Show for the premiere of his new video, Blue Cheese.
“I always dreamed of doing an interview with Jimmy Fallon. When I received the email, I was flabbergasted, ”says Lubalin, who discussed his sudden popularity with The newspaper.
On Tuesday, it was the turn of an admiring Kelly Clarkson to devote a few minutes to her show on NBC.
It is not finished. More American TV interviews are planned. Not to mention the stars who liked his videos.
“There are so many that I lost track. I forgot I had a Twitter account until I learned that Jemaine Clement (Flight of the Conchords) retweet one of my videos. Apparently Dionne Warwick started using TikTok because of me. Mindy Kaling (The Office) wrote a review. There are plenty. It’s really weird, ”he laughs.
Initially, Lubalin was looking for a way to draw attention to his music. His genius idea was to transform small internet dramas into short humorous songs.
When he uploaded the first clip to TikTok, No More Contacting Please, Thanks, the effect was overwhelming.
“During the first two hours, I accumulated 270,000 views. An hour later I was at a million and another hour later the video had made another million. This is where I said to myself: Oh my God, What did I do?” Lubalin laughs.
To date, the clip has 33.2 million views, roughly 500,000 more than She Stole My Broccoli, which he uploaded a week later.
No danger for his music
The singer-songwriter doesn’t mind his comedic clips overshadowing his serious music. He is very satisfied with the reactions since the publication of his last single, Long Texts, released in the wake of its viral hit on TikTok.
“My guess is that because of the level of detail and the effort I put into my TikToks, people want more of my music, even if it’s not funny.”
On the other hand, you will have to be patient to hear your neighbor Internet Drama. He is too busy giving interviews. “I haven’t even had the chance to start one, but I would like to do one ASAP, while working on my music.”