Threads is gradually catching up with Twitter in terms of users

Photo: Jaap Arriens/NurPhoto

< p>The Threads social network is gradually catching up with Twitter in terms of daily users. In just a few days, the new service already had 100 million registrations – this is more than Meta expected.

This is a fifth of the total number of daily users of Twitter, the main competitor of Zuckerberg's service, according to TechCrunch.

However, the popularity of Threads fell by 20% already in the second week after the launch, as well as the time spent inside the service – on average, from 20 to 10 minutes.

However, the growing trend is observed to this day – the application has already reached the mark of 150 million users. For comparison, this indicator was achieved 5.5 times faster than Pokémon Go, which broke all download records in 2016.

Most users are from India, not from the US, as it might seem at first sight. Meta is not going to drop the service – an update for iOS 17 recently appeared, which added an edit button, support for multiple accounts and integration with the ActivityPub service.

Against this background, Elon Musk's social network is not doing very well – ad revenue Twitter fell 50%. It seems that the service is still not profitable, since the acquisition in the fall of 2022. Back in April, Musk admitted that there is still no profit, but he expressed hope for the near future.

Prepared by: Serhiy Daga