The “Sephora Kids” are looking for anti-aging at 10 years old

< IMG LOADING = "Lazy" SRSC = "/Sites/Default/Files/Styles/Medium/2025-04/Deva-Darshan-M80in3_DSG8-UNSPLASH.JPG ? iTok = 5pbx4goj" Width = "1300" Height = "731" Alt = "Sephora" Class = "Lazyload Img-Fluid Image-Style-Max-1300x1300" SRC = "/Sites/Default/Files/Styles/Max_1300x1300/Public/2025-04/Deva-Darshan-M80in3_DSG8-UNSPLASH.JPG ? iTok = Bfak7umz"/ DR - UNSPLASH < P >< Strong > bottleed by tons of Sephora products, the pre-adolescent girls of today are many to embark on anti-aging beauty rituals. Amplified by social networks, this phenomenon has created a generation of consumers called “Sephora Kids”, whose health is a subject.

< P > on the rays of large cosmetic brands: girls from 10 to 12 years old walk in the search for creams, serums and serums and Galling serums. These little consumers, often influenced by tutos and videos on Tiktok, are no longer satisfied with dry skin or simple cleaners. They aspire to anti-aging products, such as adults. “It is a scourge,” says an anonymity saleswoman in a Sephora, stressing that these young customers are more and more numerous and that, despite unparalleled products, continuous sale.

< P >The brands themselves, although they do not associate their products with such a young audience, play on visual codes that captivate children: colorful packaging, promises of eternal youth. The scales of specific products, like those of Byoma or Drunk Elephant, become objects of desire for young girls who, for some, are already forming a pathological relationship in their image. As the specialist in cosmetology explains, Céline Couteau, “The idea is to push us to consume always more, younger and younger”.

< P > or, as reports < EM > Ouest-France 62 > 62 >, the dangers are multiple, ranging from the harmful chemical effects of products on the fragile skin of young girls with psychological risks. “Applying such young anti-aging has no sense, and these products often contain endocrine disruptors,” warns Céline Coatte. This early pressure on physical appearance, underlined by psychologist Caline Majdalani, generates body image disorders and serious psychic consequences. De l’anxiété à la dysmorphophobie, les effets sont dévastateurs. Despite the European regulations on cosmetics, the exploitation of this consumer youth does not seem ready to slow down. ~ 60 > So, to whom the responsibility for protecting the young generations of the beauty market ? parents and the company must rethink their relationship with the younger. Il faut rétablir un équilibre entre beauté et santé.

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