The popular toy of the 90s is back in fashion: Tamagotchi sales are growing worldwide

Tamagotchi/EmmalutionYT

The legendary toy of the 90s, Tamagotchi, is experiencing a wave of popularity again. The successful relaunch of the brand led to the opening of the first UK store.

Bandai Namco, responding to growing demand, opened the first official Tamagotchi store in the UK. This is reported by the BBC.

The updated version of Tamagotchi appeals to young and old alike, offering modern features such as Wi-Fi connectivity and the ability to chat with friends. This makes the game more interactive and helps users to get away from the stress of everyday life. The toy has retained its classic appearance – a bright egg with a screen and buttons, but its functionality has expanded significantly.

Now you can chat with friends, connect via Wi-Fi and download various items, says Priya Jaja, brand manager of Tamagotchi.

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Tamagotchi sales in the world:

The popularity of the toy has grown significantly in recent years. From 2022 to 2023, global sales doubled, a major success for the brand. According to Priya Jadji, the company expected that Tamagotchi would be of interest to millennials, but it sees that the younger generation is also actively discovering this toy.

It is interesting that at the peak of its popularity in the 90s in Great Britain < strong>there was no official Tamagotchistore. The opening of such a store in 2023 is an important stage in the revival of the brand.

Tamagotchi

In addition to Tamagotchi, the market of virtual pets in 2023 has been replenished with new offers. For example, Bitzee from Hatchimals with a flexible screen and Punirunes from Takara Tomy, which allows you to “stroke” your pet on the screen.