The Spanish Football Federation has presented this Tuesday a new shield for the national team and also a new institutional logo that replaces the one designed by an Italian company in 1988 inspired by the style of Joan Miró and established under the presidency of Ángel María Villar shortly after get to office.
“It is important that we know the reason for this change. Our brand had to move forward, with elegance and simplicity, but with power. The brands of our national teams, of our competitions, of all women and men that make up the federation evolve. They will all feel them as their own to generate a powerful image ”, assured the federative president, Luis Rubiales, during the presentation ceremony.
For his part, Pablo Coppel , designer of the logo based on the central circle of a pitch, pointed out: “The Federation is football. It is a sport for everyone and for everyone. They are all the disciplines, competitions, the referees, the committees, the fans ”. The creator went through a year and a half of work to reach the final result: "It is a coherent and orderly architecture with which to present the Federation's brands."
You can follow DEPORTES on Facebook and Twitter , or sign up here to receive our weekly newsletter .