Andréanne A. Malette believes the COVID-19 pandemic will shake up the music industry for a long time.
“We will have lost players, especially musicians and technicians, those who do not have royalties. Me, I am an author, composer, producer. From time to time, I get a check, but they don’t, ”raises the one who launches a new album on Friday, Sitka.
Several artisans in the music industry have indeed embraced a new career since the start of confinement. It is predictable that some of them will not go back when the theaters reopen, laments Andréanne A. Malette.
The behavior of spectators will also change, at least in the short term, believes the 32-year-old singer. She sees it in ticket sales for her concerts posted in February. With the exception of that of February 6, postponed because of the curfew, all the others are maintained for the moment.
“I don’t have the reports, but people are extremely careful, so I don’t think it’s sold much. I have the feeling that the phenomenon that we are going to see happen will be a mass purchase the day before the show. We will not be able to foresee a full hall in 2021. “
Long before COVID, musicians were already battered by the drastic drop in album sales caused by the growing popularity of online listening platforms. However, even if people no longer buy, Andréanne A. Malette refuses to reproach them for taking advantage of new means of distribution.
“It’s boring that we put the weight back on the consumer, because the real problem is higher than that. Fashion is at streaming and we cannot go against evolution, ”she argues.
The issue is the royalties. At 1/16e of sou per listening, it is difficult to find its account, notes the artist. “It’s ridiculous how much these are peanuts. It needs to change. “