For any self-respecting geek, when we talk about Japan, it's manga and anime such as One Piece or Dragon Ball and video games like Super Mario and Final Fantasy which come to him. the mind. To promote its culture even more widely; across the planet, the Japanese government has just unveiled its ambitious project entitled Cool Japan.
Japan's ambitious cultural project the horizon 2033
Japan has ambition and ideas to impose itself even more culturally in the world. Indeed, the Land of the Rising Sun is known for offering us the best manga and anime as well as video games which are enjoying worldwide success. But this is not enough for the Japanese government which, after having taken this decision in the face of the fall in the birth rate, has just presented its plan: quadruple the exports of its creative industries by 2033.
The objective is to achieve reach 20,000 billion yen, the equivalent of 118 billion euros, in exports of cultural goods for 2033. In 2022, products from the field of video games, manga and anime sold at high prices. abroad have already reported nearly 28 billion euros. With its baptized plan; Cool Japan, the government therefore wants quadruple its sales internationally in these sectors of activity.
Riding the rise of streaming and fighting against pirate sites
During the presentation of this project, the Japanese government emphasized the importance of anime and other manga:
In recent years, content such as anime and manga have played a role in the popularity of anime and manga. an extremely important role in attracting an increasing number of young audiences from abroad.
This “gateway” among the for Japan wasé reinforced by streaming which boomed during the Covid-19 pandemicwhich allowed certain Japanese franchises are a hit at the global box office. The government specifies that its soft power, know the capacity from one state to another influence its international relations through culture, is also booming with Vtubers, virtual YouTubers who play video games. video games.
Still within the framework of Cool Japan, the government wants to strengthen the fight against sites that offer anime and manga illegally in foreign languages such as English or Vietnamese. This “intergovernmental action” is described as necessary because the advertising revenue from these platforms does not fall into the coffers of the Japanese state but into those of criminal groups.
Japan hopes to achieve, with this plan and the growth of sectors such as fashion, cosmetics or tourism, a profit of nearly 300 billion euros by 2033.