Matteo Loglio, founder of the creative studio Oiooio.studio
On a cold September morning in 2017, a red buoy floated through the waters of the Somerset Coal Canal as it passed through Bath, England. A handful of environmental sensors were traveling in its guts, thanks to which we know it was 8:25, there was a 10% luminosity, the thermometer read 9 degrees and we have the exact coordinates of the small ship (N 51º 21 ′ 35,744 ′ 'and Or 2º 18 ′ 45.086 ′ '). That day, the channel wrote its first verses:
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Among the creations that Loglio has contributed are a calculator to implement a fairer distribution of taxes, a musical synthesizer that anyone can use and even build, a digital cryptocurrency money box for children, a search engine for works of art that can be consult by drawing with your finger or a robot that learns to recognize the objects around it. What happens if the products designed in Oio or in collaborations with Google do not end up catching on with the general public? “We are not trying to save the world with our projects or radically change the way people think or work. Mainly we want to add a bit of enjoyment and fun to the day to day ”. They measure success based on small achievements: imagining a product, making it real, managing to carry out a small production. “In big technology there is a very marked Silicon Valley footprint. Your goal is to change the world from above. Tell you how to use technology. But I think there are more and more small companies with a more organic approach. ”
For Loglio, the next revolution in our technological uses and customs will occur little by little:“ There is a great opportunity to propose alternative visions that are not necessarily those of Silicon Valley or those that finance venture capital funds. We want to create a more humane approach that presents technology in an understandable way for the people who actually consume it. ”
The children's book just published by the Italian designer fits in with this objective: Many Intelligences is a journey through the intelligences that surround us . From that of a starfish to that of a virtual assistant, through ours. “Taking complexity and turning it into something simple, beautiful and enjoyable is a good part of my job and what we do at Oio. And kids are the perfect testing ground, because if they get it, anybody will. There is definitely a great need for education, not just to familiarize ourselves with the way technology works, but with its implications in our daily lives. There are many questions for which we have no answer, but talking about it is the first step. ”
Alto, the robot that
points out Just last week one of the projects in which Loglio participated during his time at Google Creative was presented Lab: Stop. This simple robot has three main parts: two arms, a camera and a button. "Basically he can learn to recognize different objects." When Alto stands before an object that he has seen before, he points to it to confirm that he recognizes it. "It is a very small experiment, but it shows what I think is the future of interaction," says the designer. In that future, our relationship with technology is more open. There is no single way of doing things and a button to turn on and off, but endless possibilities that rely on the ability of these objects to learn by themselves.
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