The end of third-party 'cookies': towards a new era of digital business?

The end of third-party 'cookies': towards a new era of digital business?

Times of change are blowing in cyberspace. One of the elements on which the digital economy has been built has an expiration date. Third-party cookies (literally, cookies in English), which have been with us since 1995, will disappear next year from Chrome, the Google browser. It was announced by the company in 2020 and the industry has been preparing for that moment ever since. The Mountain View giant also added earlier this month that it has no intention of putting instead “alternative identifiers to track users browsing the …

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