The general director of the CAQ, Brigitte Legault, justifies her party's decision by arguing that it is more difficult to reach people aged 18 to 40 in traditional media. There are entire age groups and areas that are not served, she told The Canadian Press.
For example, there is an advertisement claiming that the CAQ government has reduced home care forms. Less paperwork, more efficient services, we can read in the publication dated January 22 and posted on Facebook and Instagram.
Ms. Legault indicates that these advertisements are limited to two regions – Saguenay-Lac-Saint-Jean and Bas-Saint-Laurent – and that they will not exceed 10% of the party's advertising budget. We want to encourage Quebec media, such as local weeklies and radios, she assures.