Christian Louboutin with some of his creations.GTRESONLINE
The Agnelli, the uncrowned kings of the Italian republic and one of the richest and most powerful families in the country, continue to expand their empire. Its latest fronts to extend the boundaries of its businesses have been fashion and luxury. This Monday they reported that the clan, which already owns Fiat, Ferrari and the Juventus football team of Turin, among other companies, has also acquired 24% of the shares of the French shoe manufacturer Christian Louboutin, the designer of the iconic stilettos. red-soled and one of the key names in the global luxury industry
The family, through its main conglomerate, Exor, will invest more than 500 million euros in this new project with which they intend to extend even more geographically, over all in China, the mythical shoes adored by millions of men and women and by celebrities from around the world. The success and the enormous influence on the rest of the manufacturer's shoemakers, who in their New York store alone invoice more than four million euros a year, are some of the main charms that have attracted the Agnelli. The family, emblem of opulence for their businesses and their lifestyle , has bet in recent months on the fashion sector. In December, the clan made its debut in this industry with a juicy participation from Shang Xia, a company promoted by Hermès, quintessence of the most elite luxury.
The Agnelli are also synonymous with style and elegance and known as authorized representatives of that well-known way of life like dolce vita , characters who are part of international high society and move around it like a fish in water, whether surrounded by renowned figures from the world of politics and entertainment or at parties in New York, the Côte d'Azur or in the Monte Carlo casino. The best pictures of the glamor that the clan exuded come mainly from the time of Gianni Agnelli, the patriarch of that Italian lineage that without a throne or crown are part of the aristocracy that sells the transalpine country. "All women loved him and all men wanted to be like him," was how his niece, designer Diane von Fürstenberg, defined him. The new Agnelli, with John Elkann at the helm, have focused more on business and less on the spotlight, with the exception of Lapo Elkann, the loose verse of the family and also say that the most similar to the spirit that his grandfather emanated.
Some media speak of the deal with Louboutin as a "gift" from the dynasty on the occasion of the centenary of Gianni Agnelli, which is celebrated these days. For the commemoration, his grandchildren, John Elkann, the official heir to the financial controls of the family empire and the rebellious prince, Lapo Elkann, the one who most resembles him personally and who they say was his favorite descendant, have remembered him in several interviews in the local media in which they have reviewed his career and praised his "intuition" for business. “ I am convinced that I would not have been afraid of the covid. He would have been very careful, yes, with the virus and its consequences. Above all, he would have tried to help those in need, and he would have encouraged people to use their ingenuity to find solutions. He would have been happy to receive this vaccine manufactured in record time ”, said John Elkann of the one who was a symbol of Italian capitalism and who died in 2003. And he also highlighted his grandfather's passion for the environment and for young people. "I would have been very curious about Greta Thunberg and would have wanted to meet her surely," he added.
The family-owned newspaper La Repubblica , will publish an interview with Lapo Elkann in the coming days in which he will reveal still unknown aspects of the Avvocato , as Gianni Agnelli is known in Italy. "You are and will forever be an unforgettable grandfather and an example for me and for many people in Italy and in the world," he once wrote on his social networks. From his grandfather he has inherited his charm, his indomitable character, his strident personality, his eloquence and his capacity for oratory.