Speech synthesis, based on artificial intelligence, makes it possible to generate spoken text from of a written text.
Distributed to millions of homes in Quebec, Publisac will be replaced from February 2024 by a sheet of circulars called “raddar”, currently being tested in the greater Montreal region.
In a press release released Friday, TC Transcontinental announced that its new flyer will be distributed in Ontario, British Columbia and Quebec, where it will replace Publisac for good, increasingly shunned by cities because of its environmental impact.
Rather than a plastic bag containing local newspapers and circulars, as was the case with its ancestor the Publisac, raddar is made up of a thin quarter-fold sheet that combines flyers from multiple retailers into one printed product, says TC Transcontinental.
The new circular, distributed everywhere by Canada Post, will also be accompanied by a digital platform to complete the customer experience.
Distributed in the Montreal region since the spring at a rate of one million copies each week, raddar will now be delivered to 2.8 million additional households, bringing its distribution radius in Quebec to nearly 4 million mailboxes.