In the second quarter of 2024, the global tablet market will grow by 22%, according to the analytical companies IDC and Canalys. Compared to last year, the segment began to actively recover. The total volume of devices shipped was 34-36 million units, which is 18-22% more than in 2023.
Top-5 brands
Apple remains the leader with 38.7 % of the market and sales growth of 18.5% due to the success of iPad Pro and Air. Samsung, which occupies 18.9% of the market, increased sales by 12.7%. HUAWEI achieved an impressive 50.8 percent growth, ranking third. Lenovo and Xiaomi have also shown significant success, increasing sales of their tablets, especially in Europe.
Analysts' opinions
Experts explain such results to the renewal of products by leading brands and the growing demand for replacement of equipment. The tablet market is back to 2019 levels, and interest in them may increase thanks to new technologies such as neural networks. Canalys also notes that Chromebook shipments have increased due to demand in education.