Surprise subscribers: Ukrainian brand Finch presented augmented reality T-shirts

Surprise subscribers: Ukrainian brand Finch presented augmented reality T-shirts

3D animation on clothing appears when shooting Instastories

Inna Petrova

Surprise subscribers: Ukrainian brand Finch presented augmented reality T-shirts

Showbiz / Style section editor

The Ukrainian brand Finch has created virtual clothes with 3D animation that appear when shooting Instastories. T-shirts and longsleeves were presented at Ukrainian Fashion Week, where Frolov, Elena Burenina and Vorozhbyt & Zemskova were shown earlier. The live-action clothing collection was created in collaboration with FFFACE, augmented reality product developers.

Designer Katya Byakova says Finch clothes with 3D animation are unique in their own way. We believe that it looks impressive and is in line with the present.

Surprise subscribers: Ukrainian brand Finch presented augmented reality T-shirts

Finch AR T-shirt

How Augmented Reality Works on Clothes

A QR code on a Finch T-shirt or long sleeve activates one of six augmented reality effects in the smartphone's camera. 3D animation on clothing appears when shooting Instastories. Each item, in addition to the usual print, has 3 virtual images.

Earlier we wrote that Adidas and Prada have presented a collaboration.

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