Millions of viewers will be glued to their screens to see the clash between the Tampa Bay Buccaneers and the Kansas City Chiefs. But, for many others, the highlight of the Super Bowl will be the presence of The Weeknd, who will become the third Canadian artist in history to headline the prestigious halftime show.
Rare are the Canadians invited to entertain the crowds at the Super Bowl; Only two have been entitled to this showcase in the past, namely Dan Aykroyd (within the Blues Brothers) and Shania Twain.
The honor is therefore all the greater for The Weeknd. And that he fully realizes.
“We all grow up watching the greatest artists perform at the Super Bowl and we can only dream of one day being in that position. I am touched, honored and delighted to be on this famous stage this year, ”the 30-year-old Torontonian said in a statement.
But what to expect from this show-event?
Hard to say, the details of these services practically a state secret, year after year.
The fans are still entitled to expect to be amazed. The Weeknd team recently confirmed to the magazine Billboard that the singer had untied the strings of his purse to increase the budget of his segment by US $ 7 million (or nearly CA $ 9 million), and this, to offer a “cinematic” event to match his ambitions.
The National Football League never discloses the production costs of the Super Bowl halftime shows. However, rumor has it that Jennifer Lopez and Shakira’s singing tour, offered last year, raised the bill to some US $ 13 million.
Remember that half-time shows last on average … 13 minutes.
The Weeknd, however, surprised his fans at a press conference on Thursday, announcing that he had not planned to invite any artist to join him on stage for the occasion. He thus disproved the persistent rumors wanting that Drake, Ariana Grande, Kenny G or Doja Cat come to lend him a hand.
The 30-year-old artist also took advantage of the event to reassure families that he will not appear on stage with his face swollen or covered in bandages, as he has recently become accustomed to doing, out of respect. for young viewers.
Despite the absence of special guests for the halftime show, The Weeknd is not the only performer expected on site for the Super Bowl festivities this Sunday.
Miley Cyrus will open the pre-game afternoon festivities at an event hosted by TikTok. His performance will be relayed live via the famous application.
As for the national anthem leading up to the match, it will be performed as a duet this year, the task having been entrusted to Jazmine Sullivan and Eric Church. The singer HER will revisit America the Beautiful, while the poet Amanda Gorman, revealed during the investiture of Joe Biden, will deliver a text of her own.