< img src = "/uploads/blogs/10/30/30/ib-ibqggn4_2a6bb1cb.jpg" Alt = "& quot; quot; us will absorb spam & quot ;. < P > Many independent sites felt a significant fall in traffic after the introduction of Google Ai OverViews, which gives answers directly to searching, writes Bloomberg.
~ < P > The company changes search to give faster answers without the need to switch to external sites that affects the interaction model that has existed for years: quality content in exchange for traffic.< p > Google denies the negative impact of AI overviews on traffic, claiming that changes may be associated with seasonal fluctuations and other factors, but data from SimilarWeb indicate another & ndash; The fall of traffic is observed on the sites of a variety of topics: fashion, travel, diy, interior design, cooking.
< p >Google is recognized in a non -publicly. Last year, about 20 site owners were invited to the company headquarters, where company representatives asked for a fall in traffic and said that searching for artificial intelligence would be radically different.
< P > The appearance of AI overViews coincided with a number of other changes in search and ranking algorithms to which content creators try to adapt.
~ < p > The company has long emphasized that website owners should focus on creating content based on experience, knowledge, authority and truth. This set of recommendations implies that, for example, Google will prioritize traveling sites whose authors have really visited the places they write.
< p > But traffic fell even in those sites that followed Google's advice, authors say.
< p > “For many years Google had the arrogance of gas, saying” Do not write for search. “And for whom I then write ?” & ndash; said Mike Gardcker agency, founder Mountain Weekly News, who makes outputs for outdoor activities.
< p > “I do not understand how Google considers this model a rack”, & ndash; Jake pain said, founder of that fit Friend, who reviews sports shoes. “If you scare away all enthusiasts and small publishers, we will absorb [generated by artificial intelligence] spam and those several players who can afford to pay for participation in this game.”