Space advertising: advertisements and logos would be broadcast by satellites in the sky

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Just over a month of advertising could cost around $65 million, according to the Russian research team studying this possibility

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Space advertising: advertisements and logos would be broadcast by satellites in the sky

Space advertising. (Photo: NeoTecno)

The advertising has taken a 180 degree turn in the last two decades. The standardization of the Internet has changed the way the industry is understood.

The provision of this new channel allowed the exploitation of many other digital territories that did not exist before, which led to a very significant increase in the budgets allocated to advertising campaigns. What big company hasn't put a banner on a website or embedded a YouTube or Twitch ad? It is a paradigm shift that can once again experience a new revolution.

And now the question circulating these days is the following: Is it possible to use satellites to show a specific advertisement in space? This is exactly what a group of Russian experts considered. The purpose of this novelty would be to enjoy a mobile or fixed presentation that represents a fixed logo or slogan for a certain time.

Yes, it's true that the ad would only be seen on a starry night, but the effect can be really impressive. This would be a new generation of devicesthat can be put into orbit to display advertising.

In fact, such ads are not a new idea. For some time now, it has been known how drones are already being used to create incredible shows in the sky. Instead, this proposal would use satellites much farther from Earth. So, we have to see what the keys to this new technology are and, of course, to what extent the attractiveness of these features can be profitable.

This way satellites could be used for space advertising

At this point, it is very difficult for technology lovers and Infobae readers not to know about the network < b>Starlink by Elon Musk. Well, to give a brief review, it is a series of satellite units that travel in space in orbit with the Earth.

It is a technique that moves in a straight line to form a chain, a curious display that has been seen many times in the sky. The Russian experts' proposal suggests thatsomething similar could be used as an advertising tool.

Space advertising: advertisements and logos would be broadcast by satellites in the sky

Space advertising. (photo: 20Minutes)

In addition, it was agreed that the delivery of approximately 50 units could be profitable in the medium term. According to the Free Think portal, this option can produce up to 2 million dollars a day according to previous estimates.

Researchers from the Skolkovo Institute of Science and Technology (Skoltech) and the Moscow Institute of Physics and Technology (MIPT), both in Russia, have established several criteria to ensure the viability of the project. Due to the research carried out, fifty could be used to create complete shows in the sky.

“Unrealistic as it may seem, we showed that space advertising based on 50 or more small satellites flying in formation could be economically viable”, mention specialists from the Skolkovo Institute of Science and Technology.

Space advertising: advertisements and logos would be broadcast by satellites in the sky

Space advertising. (photo: Futuro 360)

A problem to solve: pollution

However, it is also detailed that this type of space advertising missions, being pollution in the sky, it can frustrate astronomical observations, something that has already been pointed out with the Starlink satellites.

Despite this, scientists point out that their proposed orbit is more aligned to perform demonstrations in certain areas only at sunrise or sunset, thus excluding night tests.

Furthermore, since advertising must be shown  cities with large population levels, and with a high profitability, these locations have permanent light pollution, so they are not considered areas for observatories, and advertising in space should not have a great impact.

Space advertising: advertisements and logos would be broadcast by satellites in the sky

Space pollution. (Getty)

What would be the prices for space advertising

Apparently, just over a month of advertising can cost around of $65 million. Therefore, this marketing opportunity is reserved only for companies with multi-million dollar budgets.

We will have to wait a bit to see if this type of solution finally makes sense today or, on the contrary, its commercial viability and practical solutions are not yet convenient.

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