Thu. Jul 18th, 2024

Smartphones will never be the same: how AI will change the gadgets we are used to and why

Natasha Kumar By Natasha Kumar Jun15,2024

Smartphones will never be the same: how AI will change the gadgets we are used to and why

GenAI smartphones will have an order of magnitude more powerful chips, the ability to solve complex AI tasks without sending requests to the “cloud” and own AI chatbots.

Generative AI (Generative AI, general artificial intelligence) is gradually entering the consumer equipment market. In the second half of this year, manufacturers are likely to offer so-called “GenAI smartphones” to consumers. About what these devices are and what users need to know about them, tells Fast Company.

What is a “GenAI smartphone”

The term “GenAI smartphone” (smartphone generative artificial intelligence) became known only in the last six months, after appearing in the reports of several large marketing research firms.

In December 2023, Counterpoint Technology Market Research published a report on GenAI smartphones, which described one of their key features as “a subset of AI smartphones that use generative AI to create original content, rather than simply providing pre-programmed responses or carry out predetermined tasks”. And in February, Gartner proposed its own definition, which states that one of the key differences between a GenAI phone and conventional smartphones is the ability to locally run a basic or fine-tuned AI model that generates new derivative versions of content, strategies, designs and methods .

The definitions of Counterpoint and Gartner differ slightly, but it is safe to say that a GenAI smartphone can be considered a gadget that has at least four of the following characteristics:

  • the presence of generative applications and tools such as chatbots with AI, applications for editing and creating images using AI.
  • full integration of these AI applications into the operating system with the possibility of using them seamlessly throughout the system.
  • the presence of central processors designed specifically for solving complex artificial intelligence tasks.
  • the presence of sufficient power to run artificial intelligence models on the device instead of sending data to the cloud for remote processing by servers.

Samsung Galaxy S24 AI Capability Test

Which phones do not belong to the “GenAI” category

If we take into account the 4 criteria of generative AI smartphones, then as of May 2024, only some devices can be considered real GenAI phones . This is due to the fact that most available gadgets do not have chips specially designed to solve complex AI tasks.

And while many smartphones today can run apps like ChatGPT, that doesn't make them GenAI phones because user requests aren't processed locally on the device itself. Instead, everything they enter into the ChatGPT app is sent to OpenAI's servers for remote processing. The situation is similar with the creation of images by generative artificial intelligence — all tasks are performed by remote servers.

Based on the 4 criteria, only the latest flagships from Google and Samsung can remotely qualify as GenAI phones. The Samsung Galaxy S24 and Google Pixel 8 Pro use Gemini Nano, a “trimmed-down” version of Google's big speech model that can run on the smartphone itself, provided the processor is powerful enough.

The Future of GenAI Phones< /h2>

When it comes to GenAI phones and marketing, expect an aggressive push for AI gadgets. Smartphone sales have been stagnant for years as evolutionary leaps have occurred at long intervals. Every smartphone company on the planet is probably looking at the boom in generative artificial intelligence as a savior that will help them revive sales.

But will consumers be lining up for such smartphones? Counterpoint research says that — Yes. The marketing firm says that while GenAI models are expected to account for only 11% of all smartphones in 2024, by 2027 they will account for 43% of all shipments, and by the same year, the number of GenAI phones in use worldwide will exceed 1 billion devices.

Natasha Kumar

By Natasha Kumar

Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my 1-800-268-7116

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